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One of cycling’s oldest races, Paris-Roubaix, has been running since the Spring of 1896 and for good reason. Known as the “Hell of the North,” Paris-Roubaix is often referred to as the toughest one-day cycling race in history.

No other bike has been as dominant at Paris-Roubaix as the Specialized Roubaix road bike. With seven wins to date, the Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster.

With The Cobbles are Calling contest, you and your new Roubaix have the chance to win a trip to ride the Paris-Roubaix Sportif and secure yourself a spot to see the Paris-Roubaix finish at the velodrome.

Simply purchase a new Specialized Roubaix or Ruby between December 19, 2019, and March 16, 2020, register your bike, fill out the contest entry form that will be emailed to you, and on March 23, 2020, five lucky winners will be announced by Specialized.

No purchase necessary. For a full list of contest rules, please click here.

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